Business

HelloGold has won the award for Prominent in Wealth Asset & Investment Management of the Year at Malaysia Fintech Expo!

The team was also nominated as Fintech Startup of the Year while Robin was nominated as Fintech Personality of the Year.

In the 5 months since Round 1 of the Token Sale, the HelloGold team has grown extensively from 16 to 40 team members. An offsite was planned to ensure that the direction going forward both for 2018 and in the long term remained clear for everyone. It is a credit to the entire team that HelloGold’s cause of democratising financial inclusion and the team culture of openness and inclusivity continues even after the surge in team members.

On the marketing side, February 2018 was HelloGold’s best month so far with regards to gold sales. Overall customer AUM and activation rate improved as a result of a) targeted communications and b) lower gold prices. We’ve also seen a 50% increase in customer registrations from the previous month.

Moving forward there will be some fluctuation to customer acquisition. The customer experience has been overhauled so that customers get to experience the app before committing any personal data. As a result we expect lower registrations initially but higher activation rates in the medium term. Additionally the entire digital acquisition strategy is being reviewed for funnel optimisation and this will take a few weeks to bed in.

Meanwhile we’ve seen strong press coverage on GoldX being shariah-compliant and this has put some tail wind on HelloGold customer acquisition. There will be more announcements over the next few weeks and we expect the additional press coverage to benefit HelloGold.

1. KYC v2. Tech has now launched KYCv2.1 for both iOS and Android. Users will now be able to quickly explore the app before needing to submit additional KYC information in order to start buying and selling gold. Tech will be working on KYCv2.2 next which will allow HelloGold to onboard non-Malaysian residents.

2. Wallet Integration. Tech has completed the app and back-end development to integrate the Axiata Boost wallet. There is a dependency on Axiata to implement some of the customisations on their end and so the team is working closely with Axiata to ensure continuation of the Systems Integration Test.

3. Product Blockchain. Development of key contracts have been completed for the creation of customer accounts and wallets along with some basic transactions. On-going work is being done to develop the APIs such that the existing transaction server is able to trigger the transactions in the blockchain. At the same time, Tech will be working out how to integrate the product blockchain as a secondary transaction ledger for the existing application.

4. Preparing the core systems for regional expansion. Design of the transaction server has been completed by grouping related transactions to increase cohesion and also cleaning up the interfaces to ensure that coupling of unrelated elements is reduced. As a result the transaction component should be more adaptable for future enhancements.

Official HelloGold Token Telegram group

Feedback on utility of HGT

GOLDX is Shariah Compliant

TrakInvest

Events

The team will be traveling for several events throughout March:

Ethereum Community Conference in Paris from 8–10 March 2018

Gophercon India in Pune from 9–10 March 2018

World Leaders Summit in Dubai on 11 March 2018

BCI Summit in New York City from 29–30 March 2018

If you are in any of these locations, do feel free to meet us in person or arrange a meetup with the local community!

GOLDX reward distribution

The rewards for February 2018 will be distributed on 12th March 2018. The total allocation will be 1.162 GOLDX, a 19% increase from the previous month.

We will continue to provide updates on a monthly basis. Please do get in touch with us in between updates if you have any thoughts, suggestions or recommendations.

The HelloGold Foundation Team

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