Defining AntiMoz

Marketing agencies lack modern data management systems.I’ve worked at an agency once where a relational database was non-existent, let alone data governance. The staff heavily relied on their Mac filesystems & Excel to store & process their data. This usually led to operational issues such as Excel taking 30 minutes to process a sort function on a 18 MB CSV file.

So to fix this problem, our team decided to create an open source data pipeline for marketing agencies to plug in & visualize their data anyway they want. In the early stages of the internet, backend infrastructures for companies were propriety. However as the internet & its use cases expanded, the adoption & use of open source grew significantly since the first internet browser. Currently, 78% of companies implement open source software into their information systems.

The difference between our product & other web analytics solutions is the intent. We are building AntiMoz to (1) provide digital marketers a free solution to the storage & processing of un-sampled, granular web analytics data, (2) simple deployment of a data management infrastructure onto a Linux server & (3) access to search engine optimization data not administered by any Google products.

We want to make data management & access to Big Data processing accessible & feasible for digital marketers. We’re creating Anti-Moz with the end-user in mind. By implementing design thinking in our development process we hope to build a tool that would fit all possible business use cases at various marketing agencies.

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